Mediating Role of Employer Branding in Enhancing Employee Retention in Tech Companies: An Empirical Investigation

in a tech industry today, which is very competitive,
hiring of and the keeping the best people is a must. Employer
branding of (EB) is the reputation of the company as an
employer. It is becoming of clearer and the clearer that EB is a
powerful tool that can have a big impact on how the engaged,
satisfied, and the committed employees are over time. On the
other hand, there hasn't been a lot of the research on how the
employer branding of can help keep tech workers. Companies
spend a lot of the money to the hire good workers, but it do not
always realize how the important it is to the brand themselves
as an employer to the keep those workers. People do not fully
understand how the both the internal and the external parts of
the employer branding of affect how the long people stay with
the tech companies. This study looks at survey answers from the
312 employees of the medium- to the large-sized tech companies
using the quantitative research design and the Structural
Equating Modeling (SEM). People think that employer
branding of is a middle ground between organizational culture,
pay, and the keeping employees. The suggested method involves
using the SPSS for a descriptive analysis and the testing of
reliability and the AMOS for a SEM. The results show that
branding of your company as an employer is a big part of the
connecting between pay and the keeping employees, as well as
the connecting between the company culture and the keeping
employees. The model did better than the baseline comparative
models because its goodness-of-fit indices are higher. It's
interesting of that perceived organizational support and the
alignment with the brand values are also important for a
keeping employees.