Investors Attitude towards Investment in Private Insurance Companies in Madurai City, Tamilnadu State

The business of insurance is concerned with the economic values of assets. Every asset has a value. The asset would have been created through the efforts of the owner, in the expectation that, either through the income generated there from or some other output, some of his needs would be met. The main objective of the study is to analyse the various investment options of the investors and to study the customers’ perception on investing in private sector insurance companies. The secondary objectives of this study include analysing, the investing habits of the investor, the factors influencing the investor in investing in insurance. This study is compiled with the help of primary data and secondary data. Primary data were collected from 260 respondents with the help of structured Questionnaire method in various places in Coimbatore city. Cluster Random sampling technique has been adopted to select the respondents. The Secondary sources of data are company profile, organization Website and other related library books. The Simple Percentage analysis, Weighted Average Method for ranking was used for analysing the collected data. Keywords: Private Insurance, Investment, Individual attitude, market risk, insurance policy.