A Study on Social Media Content Marketing Analytics for Sales Growth

In recent times firms have increasingly depended on the use of
social media platforms for visibility, retention of customers and
increased revenues. Today many organizations irrespective of its
type use content marketing metrics as a means to identify effective
patterns and engagement which results to tangible sales. This paper
identifies the relationship between tracing content effort and sales
performance. Quality is important along with post frequency.
What applications are used by the organization is also critical.
Finally, follower engagement and how they perceived the
credibility of the brand identity without prompt is observed.
A pool of 125 subjects generated the data through a set survey
using a five point agree format. We looked beyond pure numbers
to investigate with a Chi-square and Mann-Whitney U test. Higher
content effectiveness, frequent post times and effective channel
use had an impact on follower reactions and sales. Organizations
that used data trends in the background seemed to be acting in a
more mature way as their efforts continued to improve step by step.
The use of analytical data in the social plan seems to be an
imperative rather than an optional tool that gives brands a longterm boost in the increasingly competitive landscape.
What the user does on the internet leaves an electronic footprint.
The use of social media analytics helps brands understand what is attracting a response. What generates
comments also drives future content marketing actions. Organizations use a reactive strategy based on
engagement, rather than a proactive one in order to shape messaging. Good engagement with the customer is
one way that a increase in sales can be stimulated. Visibility is something which is achieved over time but the
increase in brand awareness takes a lot of systematic effort in social media campaigns. The response which
you find in the Click pattern is unexplainable through word-of-mouth communication alone.rm boost in the
increasingly competitive landscape.