SEO and SEM Increasing Hotel Sales: Driving Direct Reservations for Hotel Revenue

Search engine optimization and Marketing are two extremely valuable strategies that any Data driven company would
use for the successful Marketing of its product in the consumer market. The Indian hotel industry uses different
marketing strategies to maximize direct sale on their own websites to increase hotel revenue. The focus of this study on
Indian Hotel Industry revenue and exclusive deals of Online travel agent is SEO and SEM. The Indian hotel sector is
focusing on profitability and building a genuine relationship with the customer like never before. In this research work
on SEO and SEM in Indian Hotel Industry, different strategies are used to lower reliance on travel agents and increase
direct sale of Indian hotel. According to a study, there are two levels of SEO and SEM that hotels require to maximize the
revenue, which is ethical and strategic. Professionals should deal with user’s private data with utmost transparency and
respect. All manipulation in different marketing strategy of hotels must take place but with equal power to all
competitors. You should not deceive or mislead the customers in your professionalism strategy. Humans should not rob
their customers but must promote the product. Professionalism, Ethical Standards, Human-Centrism: SEO and SEM in
Indian Hotel Industry.