FROM BROADCAST TO BROADBAND: OTT PLATFORMS AND THE TRANSFORMATION OF HOME ENTERTAINMENT ECOSYSTEMS

Jayalakshmi, V. (2026) FROM BROADCAST TO BROADBAND: OTT PLATFORMS AND THE TRANSFORMATION OF HOME ENTERTAINMENT ECOSYSTEMS. ACADEMICIA: An International Multidisciplinary Research Journal, 16 (5). pp. 1-12. ISSN 2249-7137

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Abstract

The evolution of home entertainment from broadcast-based television to broadband-enabled
streaming platforms constitutes a fundamental transformation in contemporary media
ecosystems. Traditional broadcasting operated within a linear, schedule-driven framework
characterized by centralized content distribution and limited audience agency. In contrast, Over
The-Top (OTT) platforms—such as Netflix, Amazon Prime Video, and Disney+—deliver content
via internet infrastructures, enabling on-demand access, personalized viewing, and multi-device
consumption. This transition reflects broader processes of digital convergence, wherein
distinctions between media formats, distribution channels, and user roles are increasingly
blurred.

Item Type:	Article
Subjects:	Visual Communication > Visual Communication Visual Communication > Commercial Broadcasting Visual Communication > Film Studies
Domains:	Visual Communication
Depositing User:	lll lllll llllll
Date Deposited:	11 May 2026 05:29
Last Modified:	11 May 2026 05:29
URI:	https://ir.vistas.ac.in/id/eprint/15830

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