SERVICE EXCELLENCE MATRIX IMPROVEMENTS AND CONTRIBUTIONS TO REVENUE GROWTH: A DETAILED STUDY ON EBITDAAND ARPOB AT KIMS ALSHIFA HOSPITAL

This study titled "Service Excellence Matrix Improvements and Contributions to Revenue Growth" investigates the impact of strategic initiatives on financial performance, focusing on metrics such as EBITDA and ARPOB. Conducted within the healthcare sector, with a specific focus on KIMS Alshifa Hospital, a prominent healthcare institution renowned for its commitment to high-quality medical care, the research aims to analyse how improvements in service excellence directly influence revenue growth and operational efficiency.Key financial metrics like EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)& ARPOB (Average Revenue Per Occupied Bed) are scrutinized to understand the financial implications of enhancing service quality. The research is particularly relevant for healthcare organizations, including KIMS Alshifa Hospital, looking to optimize financial performance while maintaining exceptional standards of service delivery. By elucidating the connection between service quality improvements & financial metrics within the context of KIMS Alshifa Hospital, the findings aim to offer actionable insights for enhancing operational efficiency and revenue generation. Key Words: Service Excellence, Revenue Growth, Healthcare Leadership, Sustainability