A STUDY ON THE CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCT IN CHENNAI CITY

Consumers are becoming more and more concerned about the environment and other global
problems. This shift has prompted and forced consumers to produce "environmentally friendly”
products in response. The industry for organic foods is expanding quickly, and consumers are
becoming more conscious of the benefits and risks to their health. The current paper addresses
consumer involvement and buying habits for organic products. 120 participants made up the sample
size for this research, which was conducted in Chennai. The poll was conducted using a
questionnaire-based approach. The majority of consumers were found to be conscious of organic
products. However, buyers' intentions to buy were influenced in relation to buying organic goods.
Therefore, it is determined that businesses should create marketable advertisements to increase
consumer interest in buying organic food.