HIGHER SECONDARY SCHOOL STUDENTS’ ATTITUDE TOWARDS SOCIAL MEDIA ON ACADEMIC ACHIEVEMENT

Social media is a collective term for websites and applications that focus on communication,
community-based input, interaction, content-sharing and collaboration.Social media serves as a dynamic
tool to expedite the development of learning process by encouraging collaborative learning, group
discussion method, and the exchange of ideas between students that reinforce their learning behavior
and increase their academic performance and overall development in their learning process. In this
present research normative survey method is adopted. The data is collected from two hundred higher
secondary students from XI standard students.result shows that there is significant difference between
gender, locality and type of school. It is also reported that students attitude towards social media has a
significant correlation with academic achievement. Students using social media were found to be more
independent in the learning process and they enjoy the learning process through entertainment and
information gathered through various mode of social media.