THE SOCIAL MEDIA USAGE ON ACADEMIC ACHIEVEMENT AMONG HIGHER SECONDARY SCHOOL STUDENTS

The study investigates social media usage on academic achievement among 11th std higher
secondary school students. With the increasing prevalence of social media in daily life, it is essential
to understand its impact on students' academic performance. This research utilizes a mixed-methods
approach, utilizing a quantitative research approach, data were collected from a sample of students
through surveys measuring their social media engagement and academic performance indicators, such
as 10th stdmarks.The results reveal a significant positive correlation between social media usage and
academic achievement, indicating that students who engage more with social media tend to perform
better academically. The study highlights the dual role of social media as both a tool for academic
support and a potential barrier to achievement. The finding suggests that social media can serve as an
effective educational tool when used appropriately. The study concludes that integrating social media
training into the curriculum could enhance students’ academic experiences, promoting both
responsible usage and academic success.