E-COMMERCE TREND IN DEVELOPING COUNTRIES: A CASE STUDY OF CHENNAI

ABSTRACT
The number of E-Commerce businesses has increased in tandem with the growth of the World Wide
Web (www) because of the E-Commerce successes stories that are well-known and well-publicized.
Many failures are there as well. The Internet has evolved into a powerful tool. It is a vital conduit for
corporate success as it is a channel for communication and transaction. This has resulted in an increase
in E-Commerce, and as E-Commerce has expanded, so has the number of people using it. Concerns
regarding security have also increased. The words "security" and "protection" are frequently used.
Consumers' lack of trust is one of the key reasons for their hesitation to buy off the E-Commercial
platforms. Unlike traditional business, there is no physical exchange. In the internet environment, clues
and physical interaction are important. It is more difficult to build trust with customers. Primary data
and secondary data were collected. A self-structured questionnaire was framed for data collection.
Primary data was collected by using simple random technique from 100 internet user in Chennai. As
a result, it is even more critical for online vendors to learn to get a customer's trust as well as tackle
the challenge in E-commerce. The findings of a study on a novel framework for assuring secure
ecommerce transactions in developing countries are presented in this paper. Chennai is used as an
example.