Perception of Investors towards the Investment Pattern on Different Investment Avenues-An Empirical Review

In India, usually all investment avenues professed risky by the investors. Investment refers to the employment of funds on assets with the aim of achieving additional income or growth in value over a given period of time. The main features of investments are security of principal amount, liquidity, income stability, approval and easy transferability. Investment avenues are available such as shares, bank, companies, gold and silver, real estate,
life insurance, postal savings and so on. Today investors have various attractive avenues of investment with different
features matching their needs, not only in India even in the global market also. The study examine the investors
investment pattern towards stock market on various investment objectives based on the socio economic variable and selective investment profile factors viz., like liquidity, quick gain, capital appreciation, safety and dividends on various class investors based on income, profession, education status, age, sex, marital status, type of investor, category of investors, type of market operation and etc,. The data was collected through questionnaire method. For this a questionnaire was prepared and supplied to 243 respondents. Element has been examined using sample
analysis by percentage method, Chi-square test, Correlation Analysis. The information collected was processed,
coded and tabulated. From this inference were drawn. Based on the inference, suggestions and recommendations
and conclusion were given.