Dhanashree, G. S. (2022) WOMEN PERCEPTION TOWARDS SALES PROMOTIONAL TOOLS AMONG PACKAGED PRODUCTS IN TIRUNELVELI DISTRICT. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.
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Abstract
A woman has a greater empowerment and freedom at present as compare to earlier stages. Women are more interested in buying products. They buy more products when marketer offers sales promotional tools to the products. The aim this paper is to find the perception towards sales promotional tools between rural and urban women. . A sample of 300 (150 from rural and 150 from urban areas) have selected on the basis of non-probability convenience sampling. Data was analyzed through statistical tool Analysis of Variance (ANOVA). The findings is that rural and urban women significantly differ in their perception towards sales promotional tools such as contest, free gifts, discounts, premium, BOGOF and except combo.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Management Studies > Management |
| Domains: | Commerce |
| Depositing User: | Mr Prabakaran Natarajan |
| Date Deposited: | 19 Dec 2025 05:57 |
| Last Modified: | 19 Dec 2025 05:57 |
| URI: | https://ir.vistas.ac.in/id/eprint/11774 |
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