A STUDY ON EMPLOYEE RETENTION STRATEGIES OF MULTI NATIONAL COMPANIES IN CHENNAI CITY

Internet has revolutionized the society as a whole and has developed as a basic need of
human’s addition to food, cloth, and shelter. As a part of internet revolution online shopping
has been one of the growing sectors of modern society. Online shopping is a common platform
where consumers can choose the product of their choice in their own comfortable time and
place. Shopping decisions in his / her own personal space can be made easily. In this method,
prices can be compared easily. Online shopping provides the customer with an ability to
compare the goods from different vendors in a short time. As number of online retailers grow
day by day it has become vital for retailers to understand the pulse of consumers from large
metropolitans to smaller cities. Online retailers are also looking for answers on how to
understand consumer behaviour in order to maximise their consumer’s experience and foster
their brand loyalty. The present research is to learn about the attitude of online customers
among Tirunelveli city.