Predatory Pricing in India’s Online Gaming Sector: Market Dynamics and Regulatory Challenges

India’s rapid digital transformation, driven by increasing internet use and a growing numberof tech-savvy citizens, has yielded a vibrant economy that is both innovative and plagued bysignificant regulatory issues. This article provides an in-depth examination of two significantand sensational topics that highlight the concern over the anti-competitive practice of predatory pricing in digital marketplaces, as well as the contentious emergence of onlinegaming and betting. Predatory pricing, as a mechanism of dominance abuse, has always posed a dilemma in the contemporary era. As a result of the proliferation of digital platforms,gambling has become more accessible to a wider audience, exposing customers to new dangers such as the potential for financial loss, addiction, and abuse. This article conducts a thorough study of the intersection between predatory pricing practices and the rapidly expanding online gaming sector in India. It elucidates predatory pricing as a strategy indicative of abusing dominance by examining the evolving stance of the CompetitionCommission of India. The article further highlights the challenges in the present legislation and concludes by making recommendations for eradicating the same for having a fair level market.

Keywords - Predatory Pricing, Online Gaming, CCI, Digital Markets, Consumer Protection