EMPLOYEE ENGAGEMENT AMONG THE EMPLOYEES OF E-ZONE IN PANTALOONS RETAIL INDIA LIMITED

Employee Engagement is a key driver to workers happiness. It harness the obligation, faithfulness, trust and
delight in the business, and encapsulates the enthusiasm to supporter for the organization, and a wisdom of individual
liability. Trade is the global foremost personal commerce with global retail transaction of approximately USD 8 trillion. In
India, nevertheless, the retail zone has seen a far above the ground level of division with a large share detained by
unorganized players. Employee Engagement is about generate pleasure in the workers for their function, their employment
and the association, and ensuring they are associated with the standards of the business, well up to dated and glowing
integrated with their age group and traditions of the business. Objectives of my study is to find out the benefits of employee
engagement, to identify the level of satisfaction of employees, to know the employees attitude towards promotion and career
growth in the E-zone, to understand the individual role, ability, behavior, value and the key strength areas that needs to be
consolidated and also to raise employees level of motivation and commitment. The survey based on the formal questionnaire
and the response was obtained from employees E-Zone. Total population size 161, Sample size 105. Secondary data is
collected from the company records, corporate website and from journals. Descriptive research design followed in the
research. The data collected is analyzed with the help of Percentage analysis, Weighted Average, Chi square, Cross tab and
inference are made. Employees are excepting for fair treatment towards promotion and they want the organization to
consider their suggestions in decision- making. This study concludes that the employees are expecting more to conduct
employee engagement activities. Hence Employee involvement towards their work will increase the productivity of the
organization and give job satisfaction.