Dhanushree, G. S. and H. Kamilah, Banu (2024) REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH HYPER-PERSONALIZATION IN THE DIGITAL ERA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.
720 book chapter-116-128 (1).pdf
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| Item Type: | Book Section |
|---|---|
| Subjects: | Management Studies > Management |
| Domains: | Commerce |
| Depositing User: | Mr Sureshkumar A |
| Date Deposited: | 17 Dec 2025 06:50 |
| Last Modified: | 19 Dec 2025 05:04 |
| URI: | https://ir.vistas.ac.in/id/eprint/11601 |


