REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH HYPER-PERSONALIZATION IN THE DIGITAL ERA

Dhanushree, G. S. and H. Kamilah, Banu (2024) REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH HYPER-PERSONALIZATION IN THE DIGITAL ERA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

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Item Type: Book Section
Subjects: Management Studies > Management
Domains: Commerce
Depositing User: Mr Sureshkumar A
Date Deposited: 17 Dec 2025 06:50
Last Modified: 19 Dec 2025 05:04
URI: https://ir.vistas.ac.in/id/eprint/11601

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