IMPACT OF CONSUMERS’ PERCEPTION TOWARDS UNETHICAL ADVERTISEMENT OF DIFFERENT INDUSTRIES

Advertising is one of the marketing tactics used to promote products and services as well as to improve the company's reputation and image. In recent years, there have been numerous methods of attracting customer attention, including billboards, television, radio, newspapers, and the most recent trends of advertising on the Internet via social websites. As soon as a product or service is introduced to the public, advertising becomes more synonymous with it. Advertising has often been criticized for disrespecting the ethical values of the society. The present study tries to find out whether any significant difference in opinion exists among consumers belonging to Area of Living and Industry with most unethical Advertisement. Data was collected with the help of a structured questionnaire using convenience sampling method in Tamil Nadu and Chi-Square test was used to analyse the data. The study reveals that people belong to different area of living are sensitive to the unethical issues in advertising by different Industries and condemn such practices. The advertisers can use the results to design messages that will ensure better acceptance among customers across people living in different areas.