THE EXPLORATORY RESEARCH ON CONSUMER BEHAVIOURAL PATTERN OF PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO CHENNAI CITY

Water derived from any source of potable water that has been subjected to treatments such as
decantation, filtration, aeration, filtration with membrane filter, depth filter, cartridge filter, activated
carbon filtration, demineralization, re-mineralization reverse osmosis, and packed is referred to as
packaged drinking water (PDW). It could be disinfected to the point where it doesn't contaminate the
drinking water. It can be disinfected with chemical or physical treatments to reduce the amount of
microorganisms to a level that does not jeopardize food safety or appropriateness. Packaged drinking
water, the study's subject, is also known as 'Bottled Drinking Water,' because bottles are used to fill the
water for drinking. As previously said, the bottled drinking water industry in Chennai is a growing
industry. At this stage, a thorough examination of the manufacture, marketing, and consumption of
packaged drinking water would aid in identifying the bottlenecks and issues that have arisen. As a result,
the Chennai District was specifically chosen for this investigation. The researcher pursued two key goals:
to study the expansion of packaged drinking water in Chennai and to analyse the packaged drinking
water consumer behaviour pattern in Chennai. The null hypothesis states that there is no significant link
between respondents' purchasing behaviour and their demographic characteristics.