Consumer View on Perceived Risk of Consumption of Packed Water and its Effect on Their Buying Behaviour

Access to water sources has formed the development of communities, societies and nations. Some
privilege the development of water treatment equipment has had a greater impact on International
human health than that of antibiotics and vaccines. In less than two decades, this level is predicted to
increases substantially, with nearly half of the global population depressingly affected. Regions
currently struggling to supply citizens with sufficiently treated water are those most likely tobe heavily
exaggerated by increasing water problem. This paper, with the objective of assessing the relationship
between perception of consumer of tap water and the consumption ofother water sources, was
performed in other seasons were autumn and winter 2020 in Chennai city. A Researcher-made
questionnaire, based on demographic information was prepared. To analyze the demographic
perceptions of Chennai people in different areas, questionnaires were distributed to 400 among
400 participants based on stratified method. The results showed that the peoples' preference in available drinking water sources revealed that Chennai peoples' preferences in, tap water, domestic water softeners, commercial water softeners and bottled water were significant respectively.Besides educational levels, sex difference, such as a sagacity of vulnerability sensed by female, sex structure, ideas and beliefs are other major factors influencing perception on drinking water quality.