A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING: WITH SPECIAL REFERENCE TO LENSKART IN CHENNAI

This research explores customer satisfaction related to online shopping, focusing on Lenskart users in Chennai. Using descriptive analysis, chi-square tests, and regression, it was found that product quality, online service experience, and ease of purchase significantly impact customer satisfaction. A majority of respondents expressed positive satisfaction levels with Lenskart’s hybrid online-offline shopping model. Results reinforce the importance of user-friendly interfaces, timely delivery, and product variety in ensuring consumer loyalty and repurchase intentions.