A Study on Consumer Satisfaction and Brand Preference Towards Reliance Jio

This research examines consumer satisfaction and brand preference towards Reliance JIO, a leading telecom service provider in India. The study explores factors such as pricing, service quality, brand perception, and customer loyalty. Through descriptive analysis, survey data from 52 respondents, and interpretation of customer experiences, the study reveals a high level of awareness and usage of JIO, especially among young consumers. Findings highlight that affordable pricing and wide network coverage are significant contributors to customer satisfaction and preference.