INSIGHTS INTO CUSTOMER PERCEPTIONS: COMMERCIAL VEHICLE LOAN OFFERINGS IN A SELECTED NON-BANKING FINANCIAL INSTITUTION

Commercial vehicle financing is crucial for supporting the transportation sector, a cornerstone of
any economy. This study aims to explore patterns, challenges, and opportunities in commercial vehicle
financing at a Non-banking financial institution, offering insights for stakeholders and contributing to
existing knowledge frameworks. Using a descriptive research design, primary data will be gathered
through surveys, interviews, and focus groups involving stakeholders like customers, employees, and
management. Secondary data from market studies and industry publications will supplement the
analysis. Data analysis will employ both quantitative and qualitative techniques, identifying opportunities
for improvement and positive changes in services. This research aims to inform decision-making and
drive positive change in commercial vehicle financing operations, benefiting industry players,
policymakers, and future research endeavours.