The Painful Dilemma: The Confounding Effects of Emotions and Rationality on Pain-Driven Decisions - A Neuroeconomics Perspective

Sayee Bhuvaneswari Dheemer Consulting, India & Vels University, India https://orcid.org/0000-0001-8753-5750 Muralidharan Vetrivel Panimalar Medical College Hospital and Research Institute, India https://orcid.org/0000-0002-0226-9586 The Painful Dilemma The Confounding Effects of Emotions and Rationality on Pain-Driven Decisions - A Neuroeconomics Perspective

Pain, a complex phenomenon extending beyond mere nociception, is substantially modulated by physiological, psychological, and social factors that shape its perceived intensity and overall impact. This chapter explores the intricate interplay between the neural pathways of pain, emotional networks, and the cognitive neuroscience of decision-making, ultimately examining the implications for healthcare economics. Through a comprehensive review of existing literature and an in-depth analysis of select case studies and anecdotes, this chapter highlights how pain perception intertwines with emotional responses to influence decision-making processes from the perspective of neuroeconomics. Understanding this dynamic interplay is crucial for the development of more effective strategies for pain management and for comprehending and planning the economic aspects that impact healthcare spending.
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