Assessing the Impact of Artificial Intelligence on the Investment Decisions of Working Women

Artificial intelligence is revolutionising every aspect of modern human life from automating daily tasks to advancing scientific research. AI in finance is reshaping traditional investment practices by empowering investors to make informed investment decisions. This research article investigates the influence of technological advancement and artificial intelligence (AI) on the investment behaviour of working women in Kerala. The study examines how working women perceive and utilise technology and AI in their investment decisions. Additionally, it seeks to identify barriers and limitations that may hinder the effective utilisation of technology and AI in the investment process. IBM SPSS 23 version was used for data analysis where factor analysis, weighted average, rank analysis were conducted. This study acknowledges that there is a slight change in the risk tolerance of participants exposed to the use of technology and artificial intelligence (AI) and also highlights the need for education and awareness programs to help empower investors to take advantage of technology.