The Economics of Sustainability: Green Initiatives and Their Financial Outcomes

Green initiatives are one of the major trends that businesses are following. However, the concept is comparatively modern. The green initiatives are very much essential for building a more sustainable, resilient, and healthier future. Thus, the impact on the financial outcome and economic stability of green initiation is discussed in the study. Additionally, objectives and questions are discussed in the introduction. Indigenous viewpoints were developed, and the past literature was critically examined to have a deeper understanding of the subject. Furthermore, the literature review section included accurate citations to all previous research. The primary data was collected, and quantitative analysis was conducted. Additionally, a survey population of 75 was selected, and a questionnaire consisting of 13 items was used to interview them and it was noticed that factors such as carbon footprint and appropriate strays for green initiatives are essential. Furthermore, for maintaining financial outcomes it is essential to understand consumer expectations. The study’s findings are summed up in the overall analysis, thus a brief explanation is given at the end.