The role of artificial intelligence in enhancing employee retention and engagement strategies

With a fast-moving business environment, employee retention and engagement becomes an issue that organizations take very seriously. It is within this context that I have examined the role of Artificial Intelligence for enhanced Human Resource Management (HRM) strategies in addressing retention and engagement challenges in this paper. We see a long-term study conducted on a sample of 100 employees who were assessed on metrics such as retention, engagement scores, turnover intention, and satisfaction with HR support before and after the AI tool application. The outcomes are therefore reflecting improvements in terms of employee retention from 75% to 85% and engagement scores from 3.2 to 4.1 while reducing the turnover intention from 35% to 20% after the application of the AI. It conducted chi-square tests, paired t-tests, and multiple regression analyses. Analysing through these, the results were seen to reflect positively on the implications AI tools such as chatbots, personal feedback systems, and predictive analytics have brought in relation to employee engagement and retention. Thus, these findings point to revolutionary impact that AI may carry over into HRM but, at the same time, they are encumbered with challenges related to ethical and privacy issues of personal data. This paper adds to the ever-growing knowledge in AI in HRM and proposes that AI-driven solutions are indispensable in building a future-ready workforce.