Items where Author is "Gokulakrishnan, A"
Article
Vinayagam, K and Vetrivel, V and Prabhakar Christopher David, M and Gokulakrishnan, A and Adil, Rasool (2025) CUSTOMER SATISFACTION AND SERVICE DELIVERY IN RURAL CO-OPERATIVE BANKING: AN EMPIRICAL STUDY. International Journal of Innovation Scientific Research and Review, 07 (06). ISSN 2582-6131
Nithya, M and Gokulakrishnan, A (2025) Analyzing the Determinants of E-Shopping Behavior and Their Impact on Customer Satisfaction in Online Shopping. Journal of Neonatal Surgery, 14 (17s). pp. 340-347. ISSN 2226-0439
Shouvik, Chowdhury and Gokulakrishnan, A (2025) Arbuscular Mycorrhiza Fungi: The Hidden Key To Sustainable Agriculture. International Journal of Environmental Sciences, 11 (23s). pp. 611-622. ISSN 2229-7359
Ruby Evangelin, M and Gokulakrishnan, A and Prabhakar Christopher David, M and Sasikumar, P (2025) The Impact of Artificial Intelligence Application Towards Digital Marketing. Advances in Consumer Research, 2 (4). pp. 1567-1576. ISSN 0098-9258
Shouvik, Chowdhury and Gokulakrishnan, A (2025) Regulatory Frameworks Shaping The Arbuscular Mycorrhiza Fungi Market: An In-Depth Assessment Of Age-Adaptive Approaches. International Journal of Environmental Sciences, 11 (23s). pp. 623-631. ISSN 2229-7359
Vetrivel, V and Prabhakar Christopher David, M and Deepa, S and Gokulakrishnan, A (2025) The Role of Employee Engagement in Enhancing Organizational Performance: A Comprehensive Study in Health Care Centers Chennai. Journal of Neonatal Surgery, 14 (25s). pp. 1025-1032. ISSN 2226-0439
Cimna Sunny, M and Gokulakrishnan, A and Saravanakumar, G and Vetrivel, V and Vinayagam, K (2024) The Role of Brand Determinants in Maintaining Long-Term Customer Relationships with Branded Product. International Journal for Multidisciplinary Research, 6 (1). pp. 1-11. ISSN 2582-2160
Vinayagam, K and Saravanakumar, G and Gokulakrishnan, A and Deepa, S and Kalaiselvan, V (2023) The role of customer experience on retail management and customer loyalty. International Journal of Commerce and Economics, 5 (4). pp. 49-56. ISSN 2664-7532
Nithya, M and Gokulakrishnan, A (2023) The Impact of Perceived Risk on Online Shopping Behaviour: Exploring the Moderating Role of Gender. Tuijin Jishu / Journal of Propulsion Technology, 44 (6). pp. 209-218. ISSN 1001-4055
Gokulakrishnan, A and Mofika, S and K Thirumalvalavan, K and Vetrivel, V and Vinayagam, K (2023) The effectiveness of sales promotions on building brand value in super markets. International Journal of Management and Commerce, 5 (2). pp. 63-68. ISSN 2664-6854
Vetrivel, V and Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K (2023) Understanding consumer perceptions of brand determinants in service sector brand extension. International Journal of Commerce and Management Research, 9 (5). pp. 1-5. ISSN 2455-1627
Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252
Ruby Evangelin, M. and Gokulakrishnan, A and Sasikumar, P (2023) Emerging Trends in Online Impulse Buying Behavior: A Bibliometric Analysis and Future Research Directions. Tuijin Jishu/Journal of Propulsion Technology, 44 (5). pp. 430-451. ISSN 1001-4055
Gunasekaran, K and Vinayagam, K and Gokulakrishnan, A and Bandaru Srinivasa Rao, Rao and Vetrivel, V (2022) THE IMPACT OF WORK RELATED STRESS ON HEALTH ISSUE OF PRIVATE SCHOOL TEACHERS IN INDIA. Semiconductor Optoelectronics, 41 (11). 241 -249. ISSN 1001-5868
Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Jayanthi, V and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627
Shouvik, Chowdhury and Gokulakrishnan, A and Maunata, Ghorui and Prakash, B (2022) Regulatory Frameworks Shaping The Arbuscular Mycorrhiza Fungi Market: An In-Depth Assessment Of Age-Adaptive Approaches. Journal of Advanced Zoology, 43 (01). pp. 1-9. ISSN : 0253-7214
Vetrivel, V and Gokulakrishnan, A and Sasikumar, P (2021) THE RELATIONSHIP BETWEEN ORGANISATIONAL CLIMATE AND ORGANISATIONAL TRUST. Vidyabharati International Interdisciplinary Research Journal. pp. 1630-1635. ISSN 2319-4979
Gokulakrishnan, A and Sasikumar, P and Sherli, J (2020) Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City. Academic Leadership (Online Journal), 21 (06). 383 -389. ISSN 1533-7812
SASIKUMAR, P and Gokulakrishnan, A (2020) IMPACT OF GST ON ECONOMIC DEVELOPMENT IN INDIA. Journal of Interdisciplinary Cycle Research Publications, XII (IV). pp. 267-275. ISSN 0022-1945
Gokulakrishnan, A and Sasikumar, P (2020) A STUDY ON WORKPLACE SATISFACTION IN INFORMATION TECHNOLOGY IN CHENNAI REGION. Parishodh Journal, IX (III). p. 2778. ISSN 2347-6648
Gokulakrishnan, A AN EMPIRICAL STUDY OF EMPLOYEE RETENTION STRATEGY IN THE IT SECTOR AT CHENNAI. UGC Care Group 1 Journal, 51 (2(XVI)). 473 -482. ISSN 0378 – 4568
Book Section
H. J., Shanthi and Gokulakrishnan, A and Sharma, Sushil and Deepika, R. and Swadhi, R. (2024) Leveraging Artificial Intelligence for Enhancing Urban Health: Applications, Challenges, and Innovations. In: Nexus of AI, Climatology, and Urbanism for Smart Cities. IGI Global Scientific Publishing, pp. 275-306.
Conference or Workshop Item
Janifa, D. and Gokulakrishnan, A (2025) Building confidence: The impact of learning strategies on self-efficacy and academic motivation in Chennai’s arts and science students. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.
Sumathi, S and Gokulakrishnan, A (2025) The power of satisfaction: How job satisfaction drives organizational citizenship behaviors. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.
Nithya, M. and Gokulakrishnan, A (2024) Measuring E Customer Satisfaction in Online Retail A Comparative Analysis Using Various ML Algorithms. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.
Ramachandran, Lalitha and S, Shanthana and Gokulakrishnan, A and Kumar, Sunil and KS, Vishal and Sahaana, G. (2024) Decentralized Financial Stocks Prediction Using Deep Regression Learning. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.


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