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DEVI, S and JAYAKANI, S (2026) MODERN TRENDS IN DIGITAL MARKETING AND THEIR IMPACT ONCONSUMER BEHAVIOUR. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

DEVI, S and JAYAKANI, S (2026) CONSUMER BEHAVIOUR IN THE AGE OF AI-POWERED DIGITAL MARKETING. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. PRIYAM PUBLICATIOMS, CHENNAI, INDIA, pp. 71-77. ISBN 978-81-69354-03-5