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Hida Febin, K P and Swathi Pradeeba, P. (2025) IMPACT OF MEDIA ENGAGEMENT ON THE EFFECTIVENESS OF SOCIAL ADVERTISEMENTS: A STUDY WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.