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Vivekananth, A and Thirumagal, P G (2026) Customer Adoption of AI-Based Chatbots in Retail Banking Using Hybrid SEM-ANN Modeling Approach. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Vivekananth, A and Thirumagal, P G (2026) Analyzing Customer Adoption of AI-Based Chatbots in Retail Banking Using a Hybrid Structural Equation Modeling Approach. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), 31 October 2025 - 01 November 2025, Faridabad, India.