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Ganesh, Rathinam and Vinayagam, K (2025) Social Media as a Catalyst for Reducing Urban–Rural Educational Disparities in Tamil Nadu. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Ganesh, Rathinam and Vinayagam, K (2025) From Clicks to Classrooms: The Role of Innovative Social Media Strategies in Shaping Higher Education Choices. International Journal of Innovation Studies, 9 (2). pp. 986-998. ISSN 2096-2487