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NINCY SEBASTIAN and KALAISELVI, K (2025) MARKETING CULTURAL HERITAGE TOURISM IN NORTH KERALA: EXPLORING THE ROLE OF LOCAL COMMUNITIES, TOUR OPERATORS, AND SUSTAINABLE PRACTICES IN DRIVING SUCCESS. MARKETING CULTURAL HERITAGE TOURISM IN NORTH KERALA: EXPLORING THE ROLE OF LOCAL COMMUNITIES, TOUR OPERATORS, AND SUSTAINABLE PRACTICES IN DRIVING SUCCESS, XVI, (63,). ISSN 2349-1655(O)

Nincy, Sebastian and Kalaiselvi, K (2025) THE IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR AND BUSINESS GROWTH. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive. SS HILL RESEARCH PUBLISHING CORPORATION, Chennai. ISBN 9788199383449