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Suganya, R.V and Rajeswari., K (2025) EFFECTIVE UTILIZATION OF HR PRACTICES IN SELF-FINANCING COLLEGES - WITH SPECIAL REFERENCE TO CHENNAI CITY. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (1). pp. 245-251. ISSN 1053-7899

Suganya, R.V and Rajeswari., K (2025) The Role and Impact of Green Marketing on Consumer Behavior in Chennai: Trends, Challenges, and Opportunities. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 1993-2000. ISSN 1053-7899

Suganya, R.V and Rajeswari., K (2025) Gender Differences in Perceptions and Consumer Behavior towards Green Products: A Statistical Analysis of Green Marketing Influence. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 1977-1983. ISSN 1053-7899