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Sivalingam, M and Anitha Kumari, D and Jenifer, Lawrence (2025) A Bibliometric Study on the Effect of Social Media Marketing Activities on Customer Brand Experience. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja (2026) Social Media Marketing Activities: Driving Consumer Engagement and Purchase Intent. MAXELO INTERNATIONAL PUBLICATION, Sirlanka, Africa. ISBN 978-81-999618-8-3

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2026) Evaluating the Impact of Social Media Marketing Attributes on Consumer Loyalty: The Mediating Role of Consumer Trust". In: Aditya Degree and P.G. College (A), Kakinada, Andhra Pradesh, 23 & 24 June, 2025, Andhra Pradesh,.