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Balasubramaniam, M and Sasikumar, P (2026) ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY. ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY, 16 (76s). pp. 2007-2018. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2026) A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector. A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector, 16 (78s). pp. 288-295. ISSN 0975 4415