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Deivayanai, S and Chandran, M (2025) Perceptual Difference in Brand Conformity and Brand Loyalty of Consumers – A Study with Reference to Telecommunication Services in Chennai for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 25-35. ISSN 2229-7359

Deivayanai, S and Chandran, M (2025) Mediating Effect of Social Media in The Relationship between Brand Deformity and Brand Loyalty. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 9-13. ISSN 2309-4508