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Nandi, Sudheer and Subrahmanyan, Preetha (2026) Social media marketing: understanding cognitive biases in consumer purchase intentions. Management Decision. pp. 1-28. ISSN 0025-1747
Promoting Open Access to Exploring the Research
Nandi, Sudheer and Subrahmanyan, Preetha (2026) Social media marketing: understanding cognitive biases in consumer purchase intentions. Management Decision. pp. 1-28. ISSN 0025-1747