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UDHAYABARATHI, D and MAGESH KUMAR, A (2026) IMPACT OF TRADEMARK DISPUTES ON BRAND DEVELOPMENT AND MARKET ENTRY OF START-UPS IN CHENNAI. IMPACT OF TRADEMARK DISPUTES ON BRAND DEVELOPMENT AND MARKET ENTRY OF START-UPS IN CHENNAI, 3 (6). pp. 2442-2453. ISSN 2581-8503

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