Browse by Employee ID

M, DEVI and D, Anitha Kumari (2026) The Role of Green Marketing Strategies in Shaping Consumer Attitudes and Purchase Intentions toward Eco-Friendly Products: With Special Reference to SDG 12 (Responsible Consumption and Production). Multidisciplinary, Scientific Work and Management Journal, 36 (1). ISSN 1053-7899

Mano, Devi and D, Anitha Kumari and N, Mari Anand (2026) The Impact of Green Marketing Strategies on Consumer Purchase Intention of Green Product. In: AI-Driven Strategies for Sustainable Guest Experience in Intelligent Hospitality. First Edition (1st Edition) ed. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global Scientific Publishing, United States, pp. 125-148. ISBN 979-8-3373-8197-8

Devi, M. and Anitha Kumari, D (2025) Influence of AI-Driven Marketing Strategies on Consumer Purchase Intentions for Green Products: A Comparative Analysis. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA).