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Suganya, R.V and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412
Dhanashree, G. S. and Vetrivel, M (2022) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN TIRUNELVELI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150