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Brinda devi, S and Shalini, C and ANDAL, V and Sanjeevan, B and Madhavan, B and Baskar, V (2026) Artificial Intelligence with Human Resources Management and Commerce Methods in SmaLL Scale Industrial Sectors. In: IEEE. (In Press)

Janani, M and ANDAL, V (2025) The Role of AI in Shaping Content Marketing Trends Among Millennials: An Empirical Study. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Vinupriya, N and Andal, V (2026) Financial Literacy and its Impact on Savings and Borrowing Decisions Among Working Professionals in South Chennai Suburban Area: Reconfigurable Systems, Smart Energy, and AI for Industry 5.0. Advanced Pathways in Electrical, Communication, and Automation: Reconfigurable Systems, Smart Energy, and AI for Industry 5.0. pp. 473-478.

Vinupriya, N and Andal, V (2025) Assessing financial Service Utilization and Economic Challenges Among Working Professionals in Chennai. In: AIP Conference. (In Press)

GANESH RAM, K and ANDAL, V (2026) AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION IN MULTINATIONAL CORPORATIONS IN CHENNAI. AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION IN MULTINATIONAL CORPORATIONS IN CHENNAI, 3: 6. pp. 258-264. ISSN 3049-2424

ANDAL, V and Janani, M (2026) Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark. Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark, 36 Iss. 6658 -6661. ISSN 1053-7899

ANDAL, v and DIMPLE JUNEJA, Mrs and Vetrivel, M (2026) Entrepreneurship and Sustainable Business Development. SRR publicizing research.

ANDAL, V and Sridevi, G (2024) The Impact of E-Marketing in Chennai on Centennial Brand Preference. The Impact of E-Marketing in Chennai on Centennial Brand Preference.

ANDAL, V and SUGNAYA, S and KOKILADEVI, S (2025) Digital onboarding in the hospitality industry:A post pandemic innovation. In: Digital onboarding in the hospitality industry:A post pandemic innovation. new chennai publications.

ANDAL, V and JAMES MARY, P and SARANYA, S (2025) Chatbots in HR: Enhancing Employee Interaction and support services. In: Chatbots in HR: Enhancing Employee Interaction and support services. new chennai publications.

ANDAL, V and Vinupriya, N (2026) Assessing Financial Service Utilization And Economic Challenges Among Working Professionals In Chennai. MSW MANAGEMENT JOURNAL, 36 (2). pp. 2396-2401. ISSN 1053-7899

ANDAL, V and Brindha Devi, E and Sri Devi, A. (2026) Total Quality Management. SK Research Group of Companies. ISBN 9789364920384

MOHAMED ASHRAF, T and ANDAL, V (2026) Financial Impact of Online Frauds and Misleading Advertisements on Consumers. In: Emerging Trends in Multidisciplinary Research and Innovation for a Sustainable Future. ESN PUBLICATIONS, CHENNAI, pp. 35-43. ISBN 978-81-69400-10-7