Items where Division is "Commerce" and Year is

ASHA, A and Maheswari, G S BEYOND AUTOMATION: HOW ARTIFICIAL INTELLIGENCE IS RESHAPING SKILLS, JOBS, AND WORKFORCE DYNAMICS IN INDIA’S ECONOMY 4.0. 1 ed. SS PUBLISHING HOUSE, CHENNAI. ISBN 978-81-985158-70-4

Abdul Raouf, K P and Vanitha, P EVOLUTION OF CUSTOMER EXPERIENCE MANAGEMENT THROUGH DIGITAL TRANSFORMATION. ournal of Inventive and Scientific Research Studies (JISRS), 3 (2). pp. 49-57. ISSN 2584-0630

Giridhar rao, P M and Nirmal dev, M Talent Management's Impacts on Employee Retention: A Case Study in the Hospitality Sector. Talent Management's Impacts on Employee Retention: A Case Study in the Hospitality Sector.

Harini, S and Krishnan, A DIGITAL TRANSFORMATION OF HRM PRACTICES: ROLE OF BLOCKCHAIN IN CANDIDATE VERIFICATION. In: INTERNATIONAL CONFERENCE PROCEEDINGS ON EMERGING TRENDS IN MULTIDISCIPLINARY RESEARCH AND TECHNOLOGY, 16, August, 2025, Kanayakumari.

Kavitha, M. and Maheswari, G S RESEARCH METHODOLOGY - Charulatha Publication's. 1 ed. CHARULATHA UBLICATIONS, CHENNAI. ISBN 978-93-7130-404-7

MATHIVADHANI., D and Maheswari, G S DRIVING INDIA’S ECONOMY 4.0 THROUGH SMART URBAN INFRASTRUCTURE. 1 ed. SS PUBLISHING HOUSE, CHENNAI. ISBN 978-81-985158-70-4

Maheswari, G S and THASNEEM, I INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING. INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING, 36 (1): 1. pp. 2400-2401. ISSN 1053-7899

Mohana Priya, M and Vanitha, P DIGITAL TRANSFORMATION: DRIVING THE ROAD TO SUSTAINABILITY.

Neethu, T and KAMILAH BANU, H Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala. Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala, 7 (2). pp. 1345-1354. ISSN 2582-7421

RAMYA, P and Dhanashree, G. S. Role of Green Branding in Achieving Competitive Advantage in Automobile Industries. Role of Green Branding in Achieving Competitive Advantage in Automobile Industries, 36 (1). pp. 6518-6520. ISSN 1053-7899

SATHYA, V and KAMILAH BANU, H Factors influencing work life balance of women advocates towards women empowerment in Chennai. Factors Influencing Work Life Balance of Women Advocates Towards Women Empowerment in Chennai. 30031-1-30031-5. ISSN 978-0-7354-5202-2

SHIJIN, P and MOHANA PRIYA, M Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District. Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District, 1 (1): 1. pp. 189-190. ISSN 978-81-994496-4-0

SUJATHA, T Corporate Social Responsibility Practices of Financial Service Firms in Ernakulam District, Kerala. In: Multidisciplinary Research Performance and Global Academic Excellence. 1 ed. 1, 1 (1). Multi spectrum Publications, kanyakumari, pp. 99-102. ISBN 978-81-996376-1-0

Sai Prassanna, R and Meenakshi, A The Role of Artificial Intelligence in Strengthening India's cold chain logistics and Economic Growth. The Role of Artificial Intelligence in Strengthening India's Gold chain logistics and Economic Growth. ISSN 0019-4662

Vanitha, P and Mohana Priya, M LEVERAGING DIGITAL INNOVATION FOR SUSTAINABLE DEVELOPMENT IN INDIA. Journal of Inventive and Scientific Research Studies (JISRS), 3 (2). pp. 41-48. ISSN 2584-0630