Items where Author is "Vasantha, Shanmugam"
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Jacob, Joju and Vasantha, Shanmugam and Manoj, P K (2017) Electronic CRM and ICT-Based Banking Services: An Empirical Study of the Attitude of Customers in Kerala, India. Electronic CRM and ICT-Based Banking Services: An Empirical Study of the Attitude of Customers in Kerala, India.
Ragohaman, N. and Vasantha, Shanmugam (2017) Influence of market stimuli on the consumer purchase decision of steel. Influence of market stimuli on the consumer purchase decision of steel.