Items where Author is "Swathi Pradeeba, P"

Book Section

Swathi Pradeeba, P and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. kdpublications.in, CHENNAI, pp. 164-174. ISBN 978-93-47336-48-5

Murugesan, D and Swathi Pradeeba, P (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P and Murugesan, D (2025) INVESTIGATING THE IMPACT OF INTERNET AND SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE AMONG COLLEGE STUDENTS. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Book

Kotteeswaran, M and Sree Sakthivelan, M and Swathi Pradeeba, P and Vinayagam, K (2025) Digital Banking in India: Evolution, Technologies, and Future Trends. Imaginex Inks Publication, Chennai, Tamil Nadu. ISBN 978-81-982083-7-8