Items where Author is "Swathi Pradeeba, P."

Shashila, S. and Swathi Pradeeba, P. and Indhuja, K P and DIVYA, S (2025) CUSTOMER RELATIONSHIP MANAGEMENT. MAXELO INTERNATIONAL PUBLICATION, CHENNAI. ISBN 978-81-995422-6-6

Immaculate Lowara, S T and Swathi Pradeeba, P. (2025) Green HRM: A New Direction in Sustainable Human Resource Practices. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. kdpublications.in, CHENNAI, pp. 175-182. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. kdpublications.in, CHENNAI, pp. 164-174. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in, Maharashtra, India, pp. 164-174. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Elumalai, D and Jean Karenzo, Dr and Theerthamalai, S (2025) Patients’ Healthcare Seeking Behavior in Public Primary and Secondary Healthcare Facilities. Patients’ Healthcare Seeking Behavior in Public Primary and Secondary Healthcare Facilities, 3. pp. 1431-1441. ISSN 2583-973X

Monika, J and Swathi Pradeeba, P. (2025) EVALUATING THE IMPACT OF AUGMENTED REALITY ON ONLINE SHOPPING EXPERIENCE: A STUDY IN CHENNAI CITY. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

Immaculate Lowara, S T and Swathi Pradeeba, P. (2025) Green Human Resource Management in Recruitment and Selection: Assessing Its Impact on Employee Performance in Chennai’s Automobile Industry. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

Hida Febin, K P and Swathi Pradeeba, P. (2025) IMPACT OF MEDIA ENGAGEMENT ON THE EFFECTIVENESS OF SOCIAL ADVERTISEMENTS: A STUDY WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

Nivedha, M and Swathi Pradeeba, P. (2025) NAVIGATING CHALLENGES IN HYBRID WORK: EXPERIENCES OF WOMEN IT EMPLOYEES. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

Immaculate Lowara, S. T. and Swathi Pradeeba, P. (2025) GREEN RECRUITMENT AND ADAPTATION PRACTICES IN GREEN HUMAN RESOURCE MANAGEMENT. Humanities and Social Science Studies, 14 (1). ISSN 2319-829X

Murugesan, D and Swathi Pradeeba, P. (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Kotteeswaran, M. and Sree Sakthivelan, M. and Swathi Pradeeba, P. and Vinayagam, K (2025) DIGITAL BANKING IN INDIA. Imaginex Inks Publication. ISBN 978-81-982083-7-8

Immaculate Lowara, S. T. and Swathi Pradeeba, P. (2025) Green HRM: A New Direction in Sustainable Human Resource Practices. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Murugesan, D (2025) INVESTIGATING THE IMPACT OF INTERNET AND SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE AMONG COLLEGE STUDENTS. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. (2025) Intelligent Pricing and Promotion Strategies in Conversational Commerce. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication. ISBN 978-81-988536-2-2

Swathi Pradeeba, P. and Elumalai, D and Jean, Karenzo and Theerthamalai, S. (2025) Patients’ Healthcare Seeking Behavior in Public Primary and Secondary Healthcare Facilities. International Journal of Multidiciplinary Research, 3 (11): 11568. ISSN 2583-973X

Hida, Febin and Swathi Pradeeba, P. (2025) Role of Media Engagement Towards Social Advertisement Success. In: Digital Entrepreneurs. https://www.kdpublications.in. ISBN 978-93-47336-20-1

NIVEDHA, M. and Swathi Pradeeba, P. (2024) Challenges Faced by IT Employees at Work from Home. In: Charting the Future of Maritime Excellence.

MONIKA, J. and Swathi Pradeeba, P. (2024) EFFECTIVENESS OF AUGMENTED REALITY IN ENHANCING ONLINE SHOPPING EXPERIENCE. In: Proceedings of AMET Global Maritime Summit 2024: Charting the Future of Maritime Excellence,.

Murugesan, D and Swathi Pradeeba, P. (2024) GROWTH AND DEVELOPMENT OF ONLINE SHOPPING IN INDIA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 9789392045431 ed. 720 Degree Research Pvt Ltd..

Swathi Pradeeba, P. and Murugesan, D (2024) IMPACT OF CONSUMERS’ PERCEPTION TOWARDS UNETHICAL ADVERTISEMENT OF DIFFERENT INDUSTRIES. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Research Pvt Ltd.. ISBN 9789392045431

Swathi Pradeeba, P. and Murugesan, D (2024) Perceptions of Marketing Professionals Regarding the Impact of Artificial Intelligence on Marketing. In: The Ethics of AI: Challenges and Solutions for a Fair Future. Surya Multidisciplinary Publication. ISBN 978-81-972279-5-0

Swathi Pradeeba, P. and Murugesan, D (2023) THE IMPACT OFCONSUMERS’ PERCEPTION TOWARDS UNETHICAL PRACTICES IN SOCIAL MEDIA ADVERTISING – WITH SPECIAL REFERENCE TO CHENNAI CITY. European Chemical Bulletin, 12 (4). pp. 8901-8908. ISSN 2063-5346

Swathi Pradeeba, P. and Murugesan, D (2023) A Study On Effectiveness Of Unethical Advertisement On Children’s Perception – With Special Reference To Chennai City. Journal of Survey in Fisheries Sciences, 10 (2s). pp. 1854-1862. ISSN 1854-1862

Swathi Pradeeba, P. and Murugesan, D (2023) AN OVERVIEW OF UNETHICAL PRACTICES IN MODERN ADVERTISING. In: REVIVING STRATEGIES ON TRADE & COMMERCE IN THE EMERGING ECONOMIES.

Swathi Pradeeba, P. and Murugesan, D (2023) STRATEGIC BUSINESS DECISIONS FOR SUSTAINABLE DEVELOPMENT. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Swathi Pradeeba, P. and Murugesan, D (2023) A STUDY ON THE STANDARDS AND PROBLEMS OF UNETHICAL ADVERTISING. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Swathi Pradeeba, P. (2023) Unethical Advertisements in the Era of Social Network. “Quing: International Journal of Commerce and Management”, 3 (1). ISSN 2582-9653

Swathi Pradeeba, P. and Murugesan, D (2022) ETHICS IN ADVERTISEMENTS. In: FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY.