Items where Author is "Swathi Pradeeba, P."

Kotteeswaran, M. and Sree Sakthivelan, M. and Swathi Pradeeba, P. and Vinayagam, K. (2025) DIGITAL BANKING IN INDIA. Imaginex Inks Publication. ISBN 978-81-982083-7-8

Immaculate Lowara, S. T. and Swathi Pradeeba, P. (2025) GREEN RECRUITMENT AND ADAPTATION PRACTICES IN GREEN HUMAN RESOURCE MANAGEMENT. Humanities and Social Science Studies, 14 (1). ISSN 2319-829X

Immaculate Lowara, S. T. and Swathi Pradeeba, P. (2025) Green HRM: A New Direction in Sustainable Human Resource Practices. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Murugesan, D and Swathi Pradeeba, P. (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. and Murugesan, D (2025) INVESTIGATING THE IMPACT OF INTERNET AND SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE AMONG COLLEGE STUDENTS. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. (2025) Intelligent Pricing and Promotion Strategies in Conversational Commerce. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication. ISBN 978-81-988536-2-2

Swathi Pradeeba, P. and Elumalai, D and Jean, Karenzo and Theerthamalai, S. (2025) Patients’ Healthcare Seeking Behavior in Public Primary and Secondary Healthcare Facilities. International Journal of Multidiciplinary Research, 3 (11): 11568. ISSN 2583-973X

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Hida, Febin and Swathi Pradeeba, P. (2025) Role of Media Engagement Towards Social Advertisement Success. In: Digital Entrepreneurs. https://www.kdpublications.in. ISBN 978-93-47336-20-1

NIVEDHA, M. and Swathi Pradeeba, P. (2024) Challenges Faced by IT Employees at Work from Home. In: Charting the Future of Maritime Excellence.

MONIKA, J. and Swathi Pradeeba, P. (2024) EFFECTIVENESS OF AUGMENTED REALITY IN ENHANCING ONLINE SHOPPING EXPERIENCE. In: Proceedings of AMET Global Maritime Summit 2024: Charting the Future of Maritime Excellence,.

Murugesan, D and Swathi Pradeeba, P. (2024) GROWTH AND DEVELOPMENT OF ONLINE SHOPPING IN INDIA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 9789392045431 ed. 720 Degree Research Pvt Ltd..

Swathi Pradeeba, P. and Murugesan, D (2024) IMPACT OF CONSUMERS’ PERCEPTION TOWARDS UNETHICAL ADVERTISEMENT OF DIFFERENT INDUSTRIES. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Research Pvt Ltd.. ISBN 9789392045431

Swathi Pradeeba, P. and Murugesan, D (2024) Perceptions of Marketing Professionals Regarding the Impact of Artificial Intelligence on Marketing. In: The Ethics of AI: Challenges and Solutions for a Fair Future. Surya Multidisciplinary Publication. ISBN 978-81-972279-5-0

Swathi Pradeeba, P. and MURUGESAN, D. (2023) THE IMPACT OFCONSUMERS’ PERCEPTION TOWARDS UNETHICAL PRACTICES IN SOCIAL MEDIA ADVERTISING – WITH SPECIAL REFERENCE TO CHENNAI CITY. European Chemical Bulletin, 12 (4).

Swathi Pradeeba, P. and Murugesan, D (2023) AN OVERVIEW OF UNETHICAL PRACTICES IN MODERN ADVERTISING. In: REVIVING STRATEGIES ON TRADE & COMMERCE IN THE EMERGING ECONOMIES.

Swathi Pradeeba, P. and Murugesan, D (2023) STRATEGIC BUSINESS DECISIONS FOR SUSTAINABLE DEVELOPMENT. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Swathi Pradeeba, P. and Murugesan, D (2023) A STUDY ON THE STANDARDS AND PROBLEMS OF UNETHICAL ADVERTISING. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Swathi Pradeeba, P. and MURUGESAN, D. (2023) A Study On Effectiveness Of Unethical Advertisement On Children’s Perception – With Special Reference To Chennai City. Journal of Survey in Fisheries Sciences, 10 (2s).

Swathi Pradeeba, P. (2023) Unethical Advertisements in the Era of Social Network. “Quing: International Journal of Commerce and Management”, 3 (1). ISSN 2582-9653

Swathi Pradeeba, P. and Murugesan, D (2022) ETHICS IN ADVERTISEMENTS. In: FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY.