Items where Author is "SUDHA, M"

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SUDHA, M and KAMILAH BANU, H (2025) LEVERAGINGAI FOR DYNAMIC PRICING STRATEGIES: A THEORETICAL FRAMEWORK FOR COMPETITIVE ADVANTAGE. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUST 2025, CHENNAI.

SUDHA, M and KAMILAH BANU, H (2025) THE INFLUENCE OF SHORT-FORM VIDEO CONTENT ON CONSUMER ENGAGEMENT. In: INNOVATION THROUGH INTEGRATION : ADVANCES IN MULTIDISCIPLINARY RESEARCH. INFINITY PUBLICATIONS PVT LTD. ISBN 978-93-89476-76-7

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