Items where Author is "Nandi, Sudheer"

Nandi, Sudheer and Subrahmanyan, Preetha (2026) Social media marketing: understanding cognitive biases in consumer purchase intentions. Management Decision. pp. 1-28. ISSN 0025-1747

Preetha, S. and Jayachitra, B. and Nandi, Sudheer and Selvi, K. and Ramu, V. and Sudharson, K. (2024) AI-Enhanced Consumer Behavior Analysis in Digital Environments with BERT Optimization. In: 2024 International Conference on Science Technology Engineering and Management (ICSTEM), Coimbatore, India.