Items where Author is "Mohammed Ameen, S"

Mohammed Ameen, S and Kavitha, M. (2025) NEUROMARKETING IN THE DIGITAL ERA: HARNESSING EMOTIONAL INSIGHTS TO TRANSFORM CONSUMER ENGAGEMENT. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung. ISBN 978-93-91772-91-8