Items where Author is "Manimalar, R."

Article

Manimalar, R. and Sudha, S (2017) Corporate social responsibility campaigns on brand image and consumer purchase intention. Man in India.

Andrew James, Fabian and Sudha, S and Manimalar, R. (2016) Brunt of Night Shift on the Leisure Time, Social Relationship and Social Commitment of Employees. Indian Journal of Science and Technology, 9 (43). ISSN 0974-6846

Andrew James, Fabian and Manimalar, R. and Sudha, S (2016) Effects of Non-Standard Schedules on the Life of BPO Employees. Indian Journal of Science and Technology, 9 (33). ISSN 0974-6846

Manimalar, R. and Sudha, S and James, Fabian Andrew (2016) The Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Manimalar, R. and Sudha, S (2016) Corporate Ethical and Legal Responsibility:Effects of CSR on Consumer Trust and Brand Loyalty. Prabandhan: Indian Journal of Management, 9 (6). p. 7. ISSN 0975-2854