Items where Author is "M, Sivalingam"

Conference or Workshop Item

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2026) Evaluating the Impact of Social Media Marketing Attributes on Consumer Loyalty: The Mediating Role of Consumer Trust". In: Aditya Degree and P.G. College (A), Kakinada, Andhra Pradesh, 23 & 24 June, 2025, Andhra Pradesh,.

Book

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja (2026) Social Media Marketing Activities: Driving Consumer Engagement and Purchase Intent. MAXELO INTERNATIONAL PUBLICATION, Sirlanka, Africa. ISBN 978-81-999618-8-3